Social Media Strategies
Utilise social media to showcase your work and reach new audiences
Last updated 29 May 2025
Here are some tips and resources to help you leverage social media to showcase your work and stay connected to your audiences.
1. Platform Selection
Instagram: Perfect for visual artists and performers
LinkedIn: Essential for professional connections and opportunities
TikTok: Great for reaching younger audiences and showing process
YouTube: Ideal for performances and longer-form content
2. Content Mix (Follow the 70-20-10 Rule)
70% value-adding content (your art, process, insights)
20% shared content (industry news, collaborations)
10% promotional content (upcoming shows, workshops)
3. Engagement Tactics
Post consistently rather than frequently
Use relevant hashtags (follow NAC and arts institutions for trending ones)
Engage with your community meaningfully
Share stories from your creative journey
4. Visual Presentation
Maintain consistent visual branding. Pro tip: Use Canva (opens in new tab) for easy-to-use templates and designs
Use high-quality images and videos
5. Professional Documentation
Keep a record of press features and reviews
Document performances and exhibitions professionally
Create a digital archive of your work
Use ARH's documentation guidelines and resources
6. Time Management
Use scheduling tools like Later (opens in new tab)or Buffer (opens in new tab)
Set aside specific times for social media management
Monitor which content performs best
7. Measuring Success
Track engagement metrics that matter to your goals
Monitor website traffic and newsletter signups
Keep track of professional opportunities gained
Document audience growth and engagement
Other online resources:
SocialBee - Social Media for Artists: How to Showcase Your Work
https://socialbee.com/blog/social-media-for-artists/ (opens in new tab)Dark Yellow Dot - 2024 Guide to Mastering Social Media for Artists
https://www.darkyellowdot.com/social-media-for-artists/ (opens in new tab)SocialPilot - Best Social Media Platform for Artists: 5 Top Strategies
https://www.socialpilot.co/blog/social-media-for-artists (opens in new tab)Gelato - Social Media for Artists: Top Platforms and Strategies
https://www.gelato.com/blog/social-media-for-artists (opens in new tab)Creative Bloq - The 13 Best Social Media Platforms for Artists and Designers
https://www.creativebloq.com/features/social-media-for-artists (opens in new tab)RetroSupply Co. - Social Media Strategy: 8 Tips for Designers and Illustrators
https://www.retrosupply.co/blogs/retrosupply-blog/social-media-strategy (opens in new tab)Contrado - Social Media Marketing for Artists: The Secrets to Promoting Your Art
https://www.contrado.com/blog/social-media-marketing-for-artists/ (opens in new tab)ArtWeb Blog - Social Media Tips for Artists for Digital Marketing
https://blog.artweb.com/how-to/use-social-media-to-increase-traffic-to-your-website/ (opens in new tab)AGI Fine Art - Social Media for Artists: How to Promote Your Art
https://agifineart.com/advice/how-to-perfect-your-social-media-game/ (opens in new tab)
Pro Tips
Always credit collaborators and supporters
Respond to comments and messages promptly
Keep your contact information updated
Balance personal and professional content
Stay authentic to your artistic voice